Do current managerial strategies (like indirect control, teamwork and economic targeting) render wage labour more “autonomous”? This question is widely debated in Germany since Voss and Pongratz have identified the “entrepreneurial worker” (Arbeitskraftunternehmer) as a prototype of future employees. Internet companies are often perceived as a perfect habitat for this ...
(Show more)Do current managerial strategies (like indirect control, teamwork and economic targeting) render wage labour more “autonomous”? This question is widely debated in Germany since Voss and Pongratz have identified the “entrepreneurial worker” (Arbeitskraftunternehmer) as a prototype of future employees. Internet companies are often perceived as a perfect habitat for this late 20th century species of wage earners. After all, “network organisations” are supposed to replace traditio-nal company bureaucracies in this part of the labour market, thus enabling an increasing number of high-skill employees to organise their work more independently. There is in fact some evidence that web workers’ jobs were characterised by flat hierarchies, individual time schedules, and high wages as long as the “internet hype” lasted. It will be argued in this paper, however, that these new and less authoritative varieties of company organisation did not imply a long-term tendency towards “autonomous labour”: (a) Even in “start-ups”, the differential of power between employers and employees was rather obscured than abolished during the period of expansion. Although long working hours and high productivity were due to personal commitment rather than to superiors’ direct pressure, the latter still interpreted changing market requirements and decided whether staff was recruited or dismissed. (b) If wage earners were in fact allowed to organise their work more autonomously, this was not only a logical consequence of their challenging and creative tasks. Instead, workers with internet skills were urgently needed in the late 1990s, and the shortage of experts improved their bargaining position to an extent which may remind historians of earlier “Golden Ages of Wage Labour”, e.g. after the Black Death or the Second World War. After the “internet bubble” had burst in 2000, however, the organisation of labour was severely restructured in many of the remaining companies, strikingly reducing wage earners’ capacities to work independently. Drawing upon interviews conducted in a current research project (2002-05), this paper will reconstruct the rise and fall of “autonomous labour” in different types of internet companies. It is argued that neither the necessity to grant web workers more independence nor their willingness to accept this responsibility have been sufficient to turn capitalist internet enterprises into a vanguard of a more egalitarian “knowledge society”.
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