With this paper, I will try to explain the eruption of attractions in the urban life of Ghent anno 1895 in relation with the new economic situation and the adapted mental condition. In Ghent anno 1895 so-called ‘attractions’ were daily displayed at several spots in the city: in so-called café-concerts, ...
(Show more)With this paper, I will try to explain the eruption of attractions in the urban life of Ghent anno 1895 in relation with the new economic situation and the adapted mental condition. In Ghent anno 1895 so-called ‘attractions’ were daily displayed at several spots in the city: in so-called café-concerts, stone circuses or variety theatres. Short ‘acts’ by gymnasts, clowns, magicians, deformed people etc. were displayed in urban entertainment places.
‘Attractions’ were very popular and even funded by the city council as the memorandum of association of the society ‘Gand-Attractions’ in 1895 illustrates. Following the example of the ‘Bruxelles-Attractions’, the mission statement of the new society was to improve the economy of the retail trade in the city of Ghent. Attracting foreigners to the city of Ghent by offering them a pleasant stay would create a higher amount of customers/consumers. The society ‘Gand-Attractions’ organised activities such as attractive concerts and parades but also for example a contest of the most attractive shopping window in the city.
Attracting the attention of every potential customer/consumer was part of the cultural logic of capitalism. This mechanism created a new social psychic field saturated with sensory input that contrasted with the more smoothly flowing rhythm of premodern social life, as witnessed by Georg Simmel in ‘Die Großstädte und das Geistesleben’ (1903).
The capitalist modernity results in a disciplinary regime of attentiveness, according to visual culture historian Jonathan Crary in ‘Suspension of perception: attention, spectacle and modern culture’ (2001, p. 13). Primary source material of urban attractions and related societies like ‘Gand-Attraction’ illustrate in my opinion this new sensory experience of attentiveness.
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