This paper focuses on the rise and expansion of slave trading merchants, originally based in Havana, who were to have a truly international impact on communications, finance, and trade – chiefly of human beings – throughout the nineteenth century. It does so by focusing on the trading house established by ...
(Show more)This paper focuses on the rise and expansion of slave trading merchants, originally based in Havana, who were to have a truly international impact on communications, finance, and trade – chiefly of human beings – throughout the nineteenth century. It does so by focusing on the trading house established by two Basque brothers in the Cuban capital in the early part of the century, and then following the expansion and diversification of their business activities and the creation of a transatlantic commercial network. Their commercial success transformed them into forerunners of the process of globalization that would start in earnest in the second part of the century.
By charting the development of the Zangroniz family business – a scholarly enterprise that will also involve the examination of many of their partners – this paper offers a case study that will allow us to address and answer some broader historiographical and theoretical questions, pertaining to economic history as well as to the modus operandi of transatlantic slave traders. Engaging with the literatures of proto-globalization enterprising and family business, it examines the workings of a merchant house managed from a booming nineteenth-century Atlantic metropolis to shed light on the importance of adopting new strategies of diversification as a route to success in a highly risky and competitive environment.
I have purposely chosen the Zangroniz clan to tackle a number of essential issues to the development of Atlantic commercial networks, mainly because of two main reasons. Firstly, the information existing about them, although by no means abundant, is substantial enough as to map their trajectory in time and space, throughout the century and across continents. Secondly, because they were exceptional, in the sense that they were constantly in the search for new business ventures. This study will thus make possible to observe their expanding operations and networks, their strategies of diversification, and the ways in which they invested in new markets and businesses, often taking significant risks and doing so at the margin of local and international laws. By all means, the generations of Zangroniz examined in this paper, epitomize the figure of the astute and pioneering capitalist of the time, flexible and resilient, and often eager to take advantage of any given chance of self-enrichment.
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