Preliminary Programme

In the field of media studies, the role of locations as vehicles for promotion and attraction of territories has increasingly grown during the last decades. Due to the pandemic of Covid-19, a specific interest has regarded green and natural places, also in a redefined touristic perspective. Rural places are widely represented by media products, in particular television and audiovisual content. In this speech I'll try to define role and identity of "rural television" in the context of Italian television system, providing an overview of the role of gree, sustainability and environmentale resources in the history of Italian television and highlighting how broadcasters and platforms are following this topic in their recent productions. (Show less)

The paper aims to analyze the history of a marginal area and its diachronic development.Valsabbia is a pre-alpine valley near Lake Garda. During the twentieth century it had a strong industrial vocation linked to the processing of iron, steel and aluminum. Over the years, starting from the second post-war period, some experiences related to outdoor tourism, rural tourism and camping have made their way. The contribution aims to analyze this component and the role it has had, still has and will have in the future with respect to the economic development of this area. (Show less)