The textile and clothing industry has historically been an important part of the Swedish industrial sector. At its peak in the early 1950s, it employed 10% of all industrial labour in Sweden, mainly women. During the following decades, it´s market share however dropped dramatically.
From the 1950s and onwards, ...
(Show more)The textile and clothing industry has historically been an important part of the Swedish industrial sector. At its peak in the early 1950s, it employed 10% of all industrial labour in Sweden, mainly women. During the following decades, it´s market share however dropped dramatically.
From the 1950s and onwards, a new era of increased international trade and competition entered the Western World, in Europe promoted by market infrastructure institutions such as EEC and EFTA. With increased intra-European competition as well as a number of new textile-producing countries entering the scene, the Swedish textile-manufactures faced a new reality. The new situation demanded structural changes towards a more mechanised and efficient production line, as well as for increased specialization.
In the 1960s, the import of cheap, ready wear fashion to Sweden increased dramatically, at the same time as consumer patterns changed. The clothing industry then started to face similar difficulties as earlier seen in the textile sector. Moving the production from Sweden to so called low-wage countries then became a new option.
In 1960 Sweden became one of the founding members of the European Free Trade Association EFTA, an economic alliance that at the same time meant being outside the inner circle of the EEC.
How did the employer organizations of the Swedish textile and clothing industry meet these challenges and what type of strategies did they develop to promote their members interests? The empirical study period is set to 1957-1973 and is based on the Treaty of Rome in 1957 and the formation of the EEC and the Treaty of Stockholm in 1960 that in turn generated the EFTA, and ends with the first oil crisis in 1973.
To answer these questions the employer organizations board meeting protocols will be examined. The protocols will provide an insight to the discussions within the organization regarding the different topics as well as how and what type of strategies they formed and performed. The textile- and clothing industry’s joint monthly branch magazine will also be examined to in order to study the industry’s external voice and their communication to the outside world of politicians and policymakers.
By studying a section of the Swedish industry that met challenges as markets opened and faced increased international competition, this paper contrasts previous research on the Swedish industrial European integration which have mainly focused on the more successful parts of the industry (such as mining and minerals, paper, cars, and shipbuilding). Furthermore, previous research on the Swedish textile and clothing industry have largely had a labour/union perspective. By instead using an employer/business perspective, this paper provides new insights to these processes.
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